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1

Analyzing Incremental Sales from a Direct Mail Coupon Promotion

Kapil Bawa and Robert W. Shoemaker

Journal:

Journal of Marketing

Année:

1989

Langue:

english

Fichier:

PDF, 521 KB

english, 1989

2

The Coupon-Prone Consumer: Some Findings Based on Purchase Behavior across Product Classes

Kapil Bawa and Robert W. Shoemaker

Journal:

Journal of Marketing

Année:

1987

Langue:

english

Fichier:

PDF, 430 KB

english, 1987

3

The Effects of a Direct Mail Coupon on Brand Choice Behavior

Bawa, Kapil, Shoemaker, Robert W.

Journal:

Journal of Marketing Research

Année:

1987

Langue:

english

Fichier:

PDF, 1.39 MB

english, 1987

4

The Effects of Free Sample Promotions on Incremental Brand Sales

Kapil Bawa and Robert Shoemaker

Journal:

Marketing Science

Année:

2004

Langue:

english

Fichier:

PDF, 3.99 MB

english, 2004

5

The Effects of Free Sample Promotions on Incremental Brand Sales

Bawa, Kapil, Shoemaker, Robert

Journal:

Marketing Science

Année:

2004

Langue:

english

Fichier:

PDF, 283 KB

english, 2004

6

Coupon Attractiveness and Coupon Proneness: A Framework for Modeling Coupon Redemption

Kapil Bawa, Srini S. Srinivasan and Rajendra K. Srivastava

Journal:

Journal of Marketing Research

Année:

1997

Langue:

english

Fichier:

PDF, 1.95 MB

english, 1997

7

Modeling Inertia and Variety Seeking Tendencies in Brand Choice Behavior

Journal:

Marketing Science

Année:

1990

Langue:

english

Fichier:

PDF, 1.07 MB

english, 1990

8

Coupon Attractiveness and Coupon Proneness: A Framework for Modeling Coupon Redemption

Bawa, Kapil, Srinivasan, Srini S., Srivastava, Rajendra K.

Journal:

Journal of Marketing Research

Année:

1997

Langue:

english

Fichier:

PDF, 1.21 MB

english, 1997

9

Category-specific coupon proneness: The impact of individual characteristics and category-specific variables

Srinivasan Swaminathan, Kapil Bawa

Journal:

Journal of Retailing

Année:

2005

Langue:

english

Fichier:

PDF, 194 KB

english, 2005

10

Examining the dimensionality of coupon proneness: a random coefficients approach

Richard Colombo, Kapil Bawa, Srini S. Srinivasan

Journal:

Journal of Retailing and Consumer Services

Année:

2003

Langue:

english

Fichier:

PDF, 260 KB

english, 2003

11

A Model of Household Grocery Shopping Behavior

Kapil Bawa and Avijit Ghosh

Journal:

Marketing Letters

Année:

1999

Langue:

english

Fichier:

PDF, 933 KB

english, 1999

12

Modeling Inertia and Variety Seeking Tendencies in Brand Choice Behavior

Journal:

Marketing Science

Année:

1990

Langue:

english

Fichier:

PDF, 510 KB

english, 1990

13

A Nested Logit Model of Brand Choice Incorporating Variety-Seeking and Marketing-Mix Variables

Asim Ansari, Kapil Bawa and Avijit Ghosh

Journal:

Marketing Letters

Année:

1995

Langue:

english

Fichier:

PDF, 972 KB

english, 1995

14

The Covariates of Regularity in Purchase Timing

Kapil Bawa and Avijit Ghosh

Journal:

Marketing Letters

Année:

1991

Langue:

english

Fichier:

PDF, 842 KB

english, 1991

15

Analyzing Incremental Sales from a Direct Mail Coupon Promotion

Bawa, Kapil, Shoemaker, Robert W.

Journal:

Journal of Marketing

Année:

1989

Fichier:

PDF, 1.58 MB

1989

16

The Coupon-Prone Consumer: Some Findings Based on Purchase Behavior across Product Classes

Bawa, Kapil, Shoemaker, Robert W.

Journal:

Journal of Marketing

Année:

1987

Langue:

english

Fichier:

PDF, 1.46 MB

english, 1987

17

Influences on consumer response to direct mail coupons: An integrative review

Journal:

Psychology and Marketing

Année:

1996

Langue:

english

Fichier:

PDF, 1.76 MB

english, 1996

18

The covariates of regularity in purchase timing

Kapil Bawa, Avijit Ghosh

Journal:

Marketing Letters

Année:

1991

Langue:

english

Fichier:

PDF, 606 KB

english, 1991

19

A nested logit model of brand choice incorporating variety-seeking and marketing-mix variables

Asim Ansari, Kapil Bawa, Ayijit Ghosh

Journal:

Marketing Letters

Année:

1995

Langue:

english

Fichier:

PDF, 736 KB

english, 1995

20

A Model of Household Grocery Shopping Behavior

Kapil Bawa, Avijit Ghosh

Journal:

Marketing Letters

Année:

1999

Langue:

english

Fichier:

PDF, 115 KB

english, 1999

21

Synthesis and Characterization of Acid-Responsive Luminescent Fe(II) Metallopolymers of Rigid and Flexible Backbone N-Donor Multidentate Conjugated Ligands

Kumar, Anil, Bawa, Shubham, Ganorkar, Kapil, Ghosh, Sujit Kumar, Bandyopadhyay, Anasuya

Journal:

Inorganic Chemistry

Année:

2020

Fichier:

PDF, 4.61 MB

2020

22

Syntheses, Characterization and Multi-Acids Fluorescent Sensing and Electroluminescent Properties of Cr(II)-based Metallopolymers

Kumar, Anil, Bawa, Shubham, Ganorkar, Kapil, Ghosh, Sujit Kumar, Bandyopadhyay, Anasuya

Journal:

Polymer Chemistry

Année:

2020

Fichier:

PDF, 1.92 MB

2020